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124. Carson, Pirie, Scott and Company Building


Carson, Pirie, Scott and Company Building
Chicago, Illinios, U.S. Louis Sullivan (architect). 1899-1903 C.E. Iron, steel, glass, and terra cotta

With its elaborate decorative program and attention paid to the functional requirements of retail architecture, Sullivan's design was a remarkably successful display for the department store's products, even if it diverged from the wholly vertical effect of his earlier skyscrapers.

Architect: Louis Sullivan

Date: 1899 and 1903-04
Location: Chicago
Medium: Steel frame, terra-cotta exterior, cast-iron entryway
Movement: Art Nouveau

Form/Content:
  • Steel-frame skyscraper
  • Tripartite
      • decorative, open, easily-accessible ground level and first floor
      • infinite number of stories for offices
        • all should look the same because they serve the same function
      • distinct attic story and cornice line
        • to cap/mark off vertical endpoint and set it apart from other buildings in the cityscape
    • tweaks the tripartite form to serve a different purpose
      • highlights the horizontal ground floor space rather than the usual vertical trajectory of the middle section
      • gives ground floor larger windows to emphasize the shopping space
        • welcoming, aesthetically pleasing, decorative
  • Art Nouveau decorative program
    • cast-iron ornamentation covers the corner entryway and ground level exterior
      • floral, elaborate, intricate
      • industrial material reflects organic forms (characteristic of art nouveau)
Function:
  • Department store
    • rather than emphasizing the upward, vertical lines to accentuate the height of the skyscraper (as would usually be done), Sullivan highlights the ground-floor level entryway to draw shoppers into the store
  • Decorative program also served to distinguish the building from the others around it, as well as attract shoppers
Context:
  • Divergence from traditional vertical effect of the ideal skyscraper (even his own earlier skyscrapers) in chicago (birthplace of the skyscraper)
    • form follows function
  • Art Nouveau
    • industrial materials (Chicago boasts: steel manufacturing, train hub) reflect organic forms (aesthetic floral intricacies)